1968: the Whole Earth Catalog launches
Today many know Brand and his Catalog as part of the information revolution and the cyberculture it spawned. As an environmental historian, however, I see the Whole Earth Catalog as relevant 50 years later for another reason.
Starting with that amazing image of the planet in a sea of inky black space, Brand helped change the trajectory and constituency of the American environmental movement by bringing together a new community of environmental thinkers and advocates who invented what came to be known as “sustainability.”
Read the full story on The Conversation.